Clinical Trials NIH Coronavirus Vaccine

Now the mind game begins…The actual study in using the best tactics to appeal to your emotions to take the vaccine.


The assault on our thoughts of Control, Personal freedom, Economic freedom, Self-interests, Community interests, Economic benefits, Guilt, Embarrassment, Anger, Trust in science, Not bravery. It’s coming…

Brief Summary:

This study tests different messages about vaccinating against COVID-19 once the vaccine becomes available. Participants are randomized to 1 of 12 arms, with one control arm and one baseline arm. We will compare the reported willingness to get a COVID-19 vaccine at 3 and 6 months of it becoming available between the 10 intervention arms to the 2 control arms.

Study participants are recruited online by Lucid, which matches census based sampling in online recruitment.

Control message
Other: Baseline message
Other: Personal freedom message
Other: Economic freedom message
Other: Self-interest message
Other: Community interest message
Other: Economic benefit message
Other: Guilt message
Other: Embarrassment message
Other: Anger message
Other: Trust in science message
Other: Not bravery message

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