Clinical Trials NIH Coronavirus Vaccine

Now the mind game begins…The actual study in using the best tactics to appeal to your emotions to take the vaccine.

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The assault on our thoughts of Control, Personal freedom, Economic freedom, Self-interests, Community interests, Economic benefits, Guilt, Embarrassment, Anger, Trust in science, Not bravery. It’s coming…

Brief Summary:

This study tests different messages about vaccinating against COVID-19 once the vaccine becomes available. Participants are randomized to 1 of 12 arms, with one control arm and one baseline arm. We will compare the reported willingness to get a COVID-19 vaccine at 3 and 6 months of it becoming available between the 10 intervention arms to the 2 control arms.

Study participants are recruited online by Lucid, which matches census based sampling in online recruitment.

Other:
Control message
Other: Baseline message
Other: Personal freedom message
Other: Economic freedom message
Other: Self-interest message
Other: Community interest message
Other: Economic benefit message
Other: Guilt message
Other: Embarrassment message
Other: Anger message
Other: Trust in science message
Other: Not bravery message

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